When it comes to investing in gold there are so many choices it can be overwhelming to make a decision.
Which company can you trust?
Well, we made this review so you can see how Hard Assets Alliance compares to the rest of the gold investment companies.
First and foremost, you want a company that is trustworthy, ethical, and puts customers' needs first. They should be open to answer any question you have.
The company you choose should have very few complaints against them and a huge number of positive reviews from happy customers.
When considering investment in precious metals, it’s important to choose a reliable partner.
Hard Assets Alliance (HAA) is a precious metals investment platform that allows investors to buy, sell, and store physical gold, silver, platinum, and palladium through its online SmartMetals platform.
They cater to both individual and institutional investors, aiming to make precious metal investment accessible and straightforward.
Get a Gold Kit from our
#1 Recommended Gold Company, it's totally FREE. ⟶
As a platform tailored to fit both novice and experienced investors’ needs, Hard Assets Alliance offers a straightforward, transparent way to invest in precious metals.
The company offers an array of services, focusing on flexibility, security, and competitive pricing. In this review, we’ll highlight their key offerings, investment options, and pricing model.
Company Overview
Founded in 2012, Hard Assets Alliance (HAA) is a New York-based precious metals investment platform revolutionizing access to physical gold, silver, platinum, and palladium.
With over 100,000 clients and $3 billion in assets, HAA’s SmartMetals platform offers 24/7 online trading, competitive pricing, and secure storage in global vaults like Brinks and Malca-Amit.
Hard Assets Alliance supports tax-advantaged IRAs, automated investing via MetalStream, and on-demand delivery.
Trusted by wealth managers and individual investors, HAA emphasizes transparency, security, and liquidity, making precious metals a seamless addition to diversified portfolios.
The Types of Investments You Can Make
Pricing Information
Product Pricing - Real-time estimated costs for coins and bars, e.g., gold 1 oz Maple Leaf around $3,438, silver 1 oz Maple Leaf about $40.71.
Vault Storage - Fees tier by account value—for holdings up to $100K: 0.70%/year (gold/platinum/palladium), 0.80%/year (silver); minimum $5/month (waived if MetalStream™ active), billed quarterly.
What Should You Do?
There is no rush. When it comes to making significant financial decisions it's best to do your research and make an informed decision.
We have spent thousands of hours investigating and researching the gold industry so that we can help our readers make a choice that is right for them.
Our Top Recommendation
Use our information as a resource to help you on our journey of learning about investing in precious metals. You might want to consider starting with a free gold IRA information kit from our top-recommended company.
The first thing we recommend is that you get a Gold Kit from our
#1 Recommended Gold Company, it's totally FREE. ⟶
We think this is a smart move because not only is the gold kit FREE and will give you a good education on precious metals, but it also comes from Goldco which is the company that made it to the top of our list because we have referred thousands of readers to them, just like you, and we know you can trust them.
Not only does Goldco have excellent customer service, but they have also over 5,000 5-Star Reviews, an A+ rating with the Better Business Bureau, as well as the Highest Buy Back Price Guarantee.
Our 5 Best Gold Companies List
We have researched every gold company in this niche, even the brand-new ones that no one has ever heard of, and we only selected 5 of the highest quality, most trusted gold companies for Top 5 Recommended list.
Our Top 5 List has been popular with our readers because it encourages them to only work with the most reputable companies and avoid the fly-by-night ones.
You can read our 5 Best Gold Companies by clicking the button below.
Hand picked top 5 trusted and best reviewed companies
And Finally
Never rush into a big decision. If you are still interested in Hard Assets Alliance be sure to do your own research to see what you can learn about this company.
They did not have what it takes to make out Top 5 list this year, but we are constantly evaluating the industry and will make a change next year if necessary.
You may feel the urge to create a gold IRA as soon as possible because of the deteriorating financial situation around the world, but if you are unsure of what to do then it's important to take your time before making a decision.